Sending a personalized advertisement to loyal customers in the ubiquitous environment
Noura Abdaoui, Ismahène Hadj Khalifa, Sami Faïz · 2016
In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customers behavior. In order to validate our approach, we develop a prototype to send a personalized advertisement to loyal customers in an ubiquitous environment. Each target receives the advertising according his degree of loyalty obtained by the behavioral analysis.