Visualizing Health Awareness in the Middle East
Matheus Araújo, Yelena Mejova, Michael Aupetit, Ingmar G. Weber · Proceedings of the International AAAI Conference on Web and Social Media · 2017
We present an interactive tool that visualizes data on awareness of several health conditions in the Middle East. The underlying data is obtained via Facebook's Marketing API and includes rich demographic details. We discuss how this tool may be useful for planning more targeted public health campaigns and for monitoring campaign effectiveness.