Augmented Reality Technology: Application Fields and Communicative Aspects
Rima Viršilaitė, Vida Davidavičienė · Mokslas - Lietuvos ateitis · 2017
In this article the augmented reality technology, its definitions,conception, application fields and its communicative aspects are analysed. Used research method – analysis and generalization of scientific literature. The main characteristics and conceptions of augmented reality are presented, also its unique communicative features emphasized, which can improve communication process. Analysis and generalizations presented in this article can be useful for the organizations seeking innovative communication solutions.