6. Future trends of augmented reality
D. Brohm, N. Domurath, Viviane Glanz-Chanos, Klaus G. Grunert · 2017
Augmented reality (AR) in its different manifestations has the potential to be an inherent part of our everyday life in the future – in the working world as well as in the private life. A lot of technical requirements are fulfilled. Beside optical information, sounds and even smell will enrich our senses. Beside common uses like navigation, architecture, games and others, consumer focused AR applications will be a big issue, especially in the marketing sector. With a look into the future, the question arises, if it will be necessary to really walk into a physical supermarket, or if we just bring the store to us and walk inside without leaving home. The development of so called smart glasses and other AR devices is in progress to get our hands free of any device. This can cause that a lot everyday equipment (tv, lights, kitchenware, etc.) will be controllable by hand gestures if it is connected to the AR environment (https://youtu.be/-het5Atzf8M). But beside enticing possibilities the use of AR devices also carries risks, especially in relation with privacy.