Designing educational materials.
Marc L. Ostfield, LaHoma Smith Romocki, Doyle L. James · 1992
The authors recount the experiences of planning pretesting and producing educational materials on AIDS prevention for a sexually transmitted disease clinic in St. Lucia. They discuss each step taken by the St. Lucia clinic in general and specific terms to illustrate the primary importance of developing materials relevant to and appropriate for specified target populations. Educational materials for AIDS prevention programs must make sense to target audiences. In essence well-designed AIDS prevention educational materials are relevant to specified target populations identify and address their concerns on AIDS issues and pave the way for behavioral change. Educational materials must be culturally appropriate to the target population relevant meaningful acceptable and understandable such that the target population can identify with the images portrayed accurately interpret any words used and accurately interpret iconographic and textual languages.