Application and Prospect of AR Technology in E-commerce
Sheng Cao, Qian Wang · 2017
With the progress of science and development of information, E-commerce plays more and more important role in people's life.Affect people's basic necessities of life.However, consumers in the online shopping is just get some virtual information like pictures or some words and so on, there is no real sense of experience, and the perception of goods is not high.Mobile Augmented reality technology, as a new type of information technology, has attracted much attention in recent years.Augmented reality technology has also been included in the major technology of change the future shopping way.This paper will combine E-commerce with Augmented reality technology, improve consumer perception and interesting of goods, so as to enhance the consu*mer's purchase desire.This paper introduces the concept and basic principles of Augmented reality technology, analysis feasibility and development of applying Augmented reality technology in mobile E-commerce in China. Augmented Reality TechnologyThe Meaning of Augmented Reality Technology.The key point of the Augmented reality technology is to realize the seamless connection between the real scene and the virtual scene.The Augmented reality technology uses the computer system to produce the virtual information which does not exist in the real environment, for example, There was a very popular game, Pokemon go, Pocket Monster interaction with the user is the use of Augmented reality technology to achieve, Through mobile phones or other devices to display the scene which combine virtual and actual situation, this give us a feel like that these virtual images is around us, become part of the real environment which around you, this enhance or expand the user's sense of visual experience, user can go through the experience which they can not feel in the reality world, add some fantasy and reality fun for users. Basic Principles of Mobile AR Technology.Mobile AR technology using the camera and other input devices to collect the current real scene, and then combine with virtual portrait which has been stored in the system, to amplify the current real scene.The information has a variety of trigger form, there are 3 common types of current: Trigger with a Specific Image Marker This way often through the identification of specific markers, to trigger the emergence of virtual image.Such as children books, just need to scan the card which has the identification code, and it will make the image of the card become three-dimensional image, Interaction with kids by dynamic stereo image, to increase the fun of learning, this operation is very simple then others.Through GPS, Compass and Other Positioning Equipment.This way can obtain the user's location information, after get the coordinates of the user, system will search some related enhance information in data base, including text, audio, video, hyperlinks, and so on, and then add the enhancement information to the display at some device.For example, Japan's Tokyo Sunshine aquarium APP, This is APP which combine augmented reality technology and GPS position location technology, they cooperate with each other, displayed user location by GPS, the virtual image of the penguin set by the system do a good navigation for users.the user opens the APP in any place in Tokyo, there will appear an aquarium cute penguin and be a navigation for users, to guide users visit aquarium and introduce the culture of aquarium for users.