Computational Advertising: A Paradigm Shift for Advertising and Marketing?
Yanwu Yang, Yinghui Yang, Bernard J. Jim Jansen, Mounia Lalmas · IEEE Intelligent Systems · 2017
The umbrella term "computational advertising" encompasses a spectrum of computational systems, technologies, and methods of advertising and promotional behaviors and decision-making activities. The guest editors of this special issue on computational advertising discuss the field in general and the highlighted articles in particular.