4. Consumer food related applications: food retail sector and services
Elena Horská, Johana Palúchová, Peter Šimončič, Jakub Berčík · 2017
Augmented reality (AR) is the integration of digital information and the user´s environment in real time usually realized with a movie, app, mobile devices, etc. For AR you usually need a computer, a camera, a processor and a screen. The excitement of being in a restaurant or a coffee/ tea house lies heavily in the constant state of activity nowadays. AR recognizes a visual picture or film, blends new information, and displays the virtual result. Those who are early adopters of new marketing technologies seem to gain several distinct benefits. Nowadays, with over 30% of mobile users using this technology, the total statistics revenue expected to be generated from AR in 2016-2017 is €524 million ($ 600 million). Having an AR app for a restaurant, coffee or tea house helps owners engage more with customers, add effective value and bring higher revenue by changing conventional paper based menu system. After studying this chapter, the reader will be able to imagine the process, how the AR could be implemented into the restaurant/ coffee/ or tea service segment as well as in retail. In the final part of chapter, we shortly describe basic apps implemented in the retail sector and practical examples, how to use AR in the practice of retail.