Start-Ups Must Be Ready to Pivot
Sohaib Shahid Bajwa, Xiaofeng Wang, Anh Nguyen Duc, Rafael Matone Chanin, Rafael Prikladnicki, Leandro Pompermaier, Pekka Abrahamsson · IEEE Software · 2017
As prominent examples such as Twitter have demonstrated, software start-ups frequently find that their initial product ideas don't pan out commercially. So, they must be prepared to change direction in one or more ways, a process called pivoting.