Beyond Understanding and Prediction
Jiuyong Li · 2017
Association analysis and prediction are two major tasks in data mining, and they represent two foremost objectives: data exploration for understanding and model construction for prediction. Data mining is known as a process to convert raw data to useful information --- knowledge. However, what do we do with the knowledge discovered from data? We will need knowledge to enable actions, such as preventing diseases in health care, taking actions to retain customers, and etc.