Content Analytics: The Definition, Scope, and an Overview of Published Research
Vitomir Kovanović, Srécko Joksimovíc, Dragan Gašević, Marek Hatala, George Siemens · Society for Learning Analytics Research (SoLAR) eBooks · 2017
With the large amounts of data related to student learning being collected by digital systems, the potential for using this data for improving learning processes educational researchers, practitioners, administrators, and others interested in the intersection of technology and education and the use of this vast amount of data for improving learning and teaching (Buckingham Shum & Ferguson, 2012).Among the different types of data, the analysis of learning content is commonly used for the development of learning analytics systems (Buckingham Shum & Ferguson, 2012; Chatti, Ferguson & Buckingham Shum, 2012).These include various forms of data produced by instructors (course syllabi, documents, lecture recordings), publishers social media postings).In this chapter, we introduce content analytics, an umbrella term used to refer to different types of learning analytics focusing on the analysis of various forms of learning content.We the content analytics domain, identifying potential shortcomings and directions for future studies.We begin by discussing different forms of learning conanalytics.Special attention is given to the range of problems commonly addressed by content analytics, as well as to various methodological approaches, tools, and techniques.