Exploring the Effects of Strategy and Arousal of Cueing in Computer-Human Persuasion
Fengyuan Zhu, Ke Fang, Xiaojuan Ma · 2017
In this paper, we explore how different strategy (explicit vs. implicit) and arousal (high vs. low) of cueing influence the process of Computer-Human Persuasion. In particular, we study the impact of various combinations of text-based reminder and screen motions at different speed on the attention, comprehension, yielding, retention, as well as perception of heavy computer users in terms of the need of stretch and change sitting posture. Results suggest that hybrid cueing mechanics, especially with low arousal, were more effective and acceptable in general, while high-arousal cueing may be more suitable for less motivated users.