Market definition for application development software packages
Miguel Arrufat, George H. Haines · International Journal of Computer Applications in Technology · 1993
This paper reports the results of an advanced technology market definition project. It also explores the limitations of market segmentation techniques used in the past, follows it up with a more up–to–date view of how this task ought to be done, and shows that the final paradigm can be useful either in an advanced technology or in a consumer marketing case without modification.