USER-CENTRIC INNOVATIONS IN NEW PRODUCT DEVELOPMENT — SYSTEMATIC IDENTIFICATION OF LEAD USERS HARNESSING INTERACTIVE AND COLLABORATIVE ONLINE-TOOLS
Volker Bilgram, Alexander Brem, Kai‐Ingo Voigt · Series on technology Management · 2010
AbstractThe following sections are included:IntroductionLiterature ReviewConceptual FrameworkConceptual Linkage–Lead-User Criteria and Web 2.0Being ahead of a market trendHigh expected benefitsUser investmentUser dissatisfactionSpeed of adoptionUser expertiseUse experienceProduct-related knowledgeUser motivationExtrinsic motivationIntrinsic motivationExtreme needs and circumstances of product useOpinion leadership and word-of-mouthOnline commitment and participation as a pre-requisite of lead usernessConclusion and Future ResearchReferences