IMPACT OF E-TOYS ON CHILDREN HEALTH: A STUDY ON AWARENESS AMONG THE PARENTS’S OF SELECTED AREAS OF NANDED.
Santosh Dandwate · Journal of Commerce & Behavioural Science · 2017
ABSTRACT There has been a rapid increase in the number of electronic toys being marketed for children. In current scenario the Indian toy market is flooded with Chinese toy imports and thereby the Indian toy manufacturers are being decimated as a result of dragon effect. This article explores what this latest trend might mean for the development, behaviour and play of very young children. Objectives of the study were to; history of e-toys, assess the awareness of impact of e-toys on children health among parents in selected areas of Nanded. Quantitative research approach and non experimental descriptive design was used for the study. A self developed structured questionnaire was the research tool. The research will help the Indian toys industry to know the areas of modification while competing with highly dominated Chinese toys in the market. The researcher has used both primary and secondary data for this research. The data analysis was done by using relevant descriptive statistics. Nearly 52% respondents are aware about the effects of e toys. Most of the respondents using non-branded e toys (41%). Maximum of respondents (35%) purchasing e toys for fun and entertainment. It is concluded that most of the parents are aware of the impact of e-toys on the health of their children and it is suggested that e-toys should be purchased as per the standards prescribed by the Govt. of India. Key Words: E- Toys, Children, Behaviour, Health, Parents.