Analysis of Children's Queries and Click Behavior on Ranked Results and Their Thought Processes in Google Search
Jacek Gwizdka, Dania Bilal · 2017
We investigate query characteristics and click behavior on SERPs of children in grades 6 and 8 (ages 11 and 13, respectively). We employ Retrospective Think-Aloud (RTA) protocol to elicit children's thought processes while clicking on results and to identify the sources of information that shaped these processes. We analyze the effect of grade level and task type on query characteristics and click behavior. Early findings show statistical significance across the three tasks in relation to query characteristics and between younger and older children in relation to query entry duration, count of web pages visited and count of result pages clicked on in SERPs. Our study confirms findings reported in previous research, including large-scale search logs studies, and reveals new findings in some areas.