Ramp-up performance in consumer electronics
AA Andreas Pufall · TU/e Research Portal · 2013
Projected worldwide shipments / year mobile phones smartphones At Nokia, the development of a new product always follows a similar sequence of actions.First, the company chooses an R&D center based on criteria like the best fit between center-specific competences and the product mission, estimated sales volume and customer base.In a second step, a cross functional project management team is allocated that consists of project managers from R&D, marketing, sourcing, production, customer service and product validation.All subsequent development activities follow a highly structured milestone controlled development process.The