Study on online music business model innovation based on value chain theory
Jialu Chang, Sijing Liu, Huishan Huang, Dayu Qi, Zhao Zhichen · 2016
The emergence of online music has brought a great change into the music industry, it also has brought opportunities for the development of music industry. With the emergence and development of the Internet, the traditional music business model cannot adapt to the development of online music anymore, so that online music business model based on Internet thinking need to be established. Based on value chain theory, centered on Internet thinking, this article attempt to set up a new online music business models by analysis of the whole online music industry value chain and analyze the operation strategy and services mode of the business models.