User-driven innovations? Reassessing the value of bottom-up approaches within an interdisciplinary mobile media context.
Katrien Berte, Katrien De Moor, Lieven De Marez, Wout Joseph, Tom Deryckere, Luc Martens · Ghent University Academic Bibliography (Ghent University) · 2008
In the context of an ICT environment characterized by trends such as market liberalisation, growing convergence and accelerating innovation and development processes, more and more authors tend to emphasize the importance of the end-user and the need for a thorough insight in end-users’ expectations and needs. Referring to the ‘innovation spiral’ concept pushed forward by Poiesz and Van Raaij (2002, p. 32) to illustrate the increasing pace in ICT innovation processes new product development in the domain of ICT has been challenged in various ways. In the evolution of ‘always faster and shorter’, companies have been pushed to shorten or even skip important research stadia. Often, user involvement is limited to one single stage (e.g. test market research, usability research) or to the final stages of the process.