Using LSA Semantic Fields to Predict Eye Movement on Web Pages
Benjamin Stone, Simon Dennis · eScholarship (California Digital Library) · 2007
This paper outlines a new method for estimating the visual saliency different areas displayed on a web page.Latent Semantic Analysis is used to calculate Semantic Fields values for any (x, y) coordinate point on a web page based on the structure of that web page.These Semantic Field values were then used to predict eye-tracking data that was collected from 49 participants' goal-orient search tasks on a total of 1842 web pages.Semantic Field values were found to predict the participants' eye-tracking data.