Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues
Daniel Stieger, Kurt Matzler, Sayan Chatterjee, Florian Ladstaetter-Fussenegger · California Management Review · 2012
Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.