Click Through Rate Prediction for Local Search Results
Fidel Cacheda, Nicola Barbieri, Roi Blanco · 2017
With the ubiquity of internet access and location services provided by smartphone devices, the volume of queries issued by users to find products and services that are located near them is rapidly increasing. Local search engines help users in this task by matching queries with a predefined geographical connotation ("local queries") against a database of local business listings.