What is text and data mining?
Scientific and Technical Information · 2017
Data mining is a recent concept that first appeared in 1989 under the name Knowledge Discovery in Databases (KDD), also known in French as Extraction de Connaissances à partir des Données (EDC). The term “text and data mining” appeared for the first time in the field of marketing at the beginning of the 1990s. This concept, as applied in marketing, is closely linked to the notion of the “one-to-one relationship” (Michael Berry and Gordon Linoff, creators of Data Mining in Marketing), i.e. th...