A STUDY ON THE RELATIONSHIP BETWEEN EXHIBIT ORDER AND VISITOR'S RECOGNITION
Hiroyuki Ishikawa, Kazuoki OHARA · Journal of Architecture and Planning (Transactions of AIJ) · 1997
The aim of our study is to investigate the relationship between exhibit order and visitor's recognition. This paper discusses the cognitive map of the Linear Exhibition space in Pacifico Yokohama. The study was approached using Semantic Differential Method and distinction-photographs. We analyzed the results and attempted to make better planning of exhibition space. The purpose of the first investigation was to grasp the relationship between fourteen adjective scales we selected and fourteen photographs on exhibition spaces in Pacifico Yokohama. The purpose of the second investigation was to see how well visitors could grasp and understand the photographs of their plan. Visitor's cognitive maps are categorized into 3 types, this is dependent upon the patterns of recall. As a result, we named it '3 types of recall', as follows ; "Consencutive-recalls", "Successive-recalls" and "Scat-recalls". According to the results of these investigations, (1) We confirmed the serial position effect at the Linear Exhibition spaces. (2) Visitors grasped the meaning that they collected from succesive exhibits. (3) Visitor's recall-rank conjectured the interaction between exhibit order and exhibit evaluation.