Classification of massive mobile web log URLs for customer profiling & analytics
Rajaraman Kanagasabai, Anitha Veeramani, Hu Shangfeng, Kajanan Sangaralingam, Giuseppe Manai · 2016
Many telecommunication companies today have actively started to transform the way they do business, going beyond communication infrastructure providers are repositioning themselves as data-driven service providers to create new revenue streams. In this paper, we present a novel industrial application where a scalable Big data approach combined with deep learning is used successfully to classify massive mobile web log data, to get new aggregated insights on customer web behaviors that could be applied to various industry verticals.