The effect of problem complexity on the efficiency of intuitive and analytic processes
Teresa Kao · 2000
Some investigators have suggested that when material becomes more complex, an individual is forced to use an intuitive process, while others suggest that increasing complexity forces analysis. This study was an attempt to resolve this question by manipulating rate of presentation and instructions. No effect was found due to these manipulations or due to complexity. The reason is not clear, but may be due to a combination of factors which inclined the experiment in the direction of the intuitive process.