Adaptivity and personalization in persuasive technologies
Shlomo Berkovsky, Maurits Clemens Kaptein, Massimo Zancanaro · Radboud Repository (Radboud University) · 2016
Persuasive technologies are used to persuade people to maintain a healthier lifestyle, purchase certain items, keep a sustainable environment, and more. However, persuasive interventions are generally delivered in a non-personalized, one-size-fits-all manner, which may limit their effectiveness. We argue that the application of personalization in persuasive technologies has the potential to substantially boost their impact. To this end, this paper defines a range of dimensions that need to be considered by designers of persuasive systems and analyzes three works that exploit personalization for persuasion purposes.