Role of Social Media to Empower Youth- Challenges and Opportunities
Amita Chaudhary · Journals & Books Hosting (International Knowledge Sharing Platform) · 2016
There is majority of youth in India at present time.They are full of energy and have various innovative ideas in their minds.Now, therefore, the important thing about youth is to train them, to awake them and to empower them.Social media plays a very significant role to empower youths in various ways.The present era is enriched with social media, networks & ICT and youth are very frequently using these technologies.So it seems very effective and beneficial to develop their skills and move their energy in right direction through the social media.Social media works in a dialogic transmission system in which there are many sources to many receivers.Social sites have become the important part of youth's life Generally they use internet only for entertainment.But now the time is to aware them about the benefits of technologies and about to give their precious contribution in the development of the country.A country can achieve any goal if social media works in right direction and in a right manner, such as in introducing the youths with their capabilities and capacities.Social media should be more developed and enriched to move the youths towards sustainable development goals .The present paper deals with the role of social media to empower youths about sustainable development.Key words:Youth, social media and sustainable development No one knows better than them the issues at stake or the best way to respond.That is why I am calling on young people to speak out-and I am urging leaders to listen.Ban ki-Moon Social media is a way to connect the people and to share the information on a broad level.It's a platform on which everyone found current news.Social media is a proper channel to spread the information to the Youth mass.Now-a-days all the people connected with media in any way, through which they receive the information or news very quickly.Youth are directly associated with social network and social media such as Face book, Whats aap, Twitter & Google and other social sites.These all kind of the site keeps the youth up-todate.Today all the countries are aware to achieve the goals of sustainable development.Our country India is one of them.At present time India has a large number of young population.This young population is directly affected by social media and network.There is a main quality of the young generation that they follow very easily to those thing which they get from media.We should take the advantage of this and make social media more enriched to spread the knowledge and information.Today we all are know something about sustainable development, This is only because of the internet and social media.Through this we came to contacts with other countries.Now we can see that all the countries are very much aware towards sustainable development.As we know sustainable development is directly linked with all kind of the resources such as natural resources, economical resources and educational resources etc.In every country there is majority of youth, who are the user and consumer of these resources.So keeping this point in mind it is essential that youth should be make aware about the use of our resources.Youth have the quality to change the world.They have a very positive energy in themselves.If any country wants to come forward in the field of development, It should awake its youth population.Than every country of the world can achieved its goal.Social media will probe a great source to make this task easy.Social media convey the information in a very artistic and effective way.The people come under the effect of social media very easily.Media spread the news and messages all over the world, so it should promote the good, valuable, true and qualitative information.As a large number of people follow it and trust on it.There must be transparency in Social media's work.The media is responsible for getting the information and the messages out to people and holding respective bodies accountable for their actionsthere needs to be transparency," Mr Lesa said.Pacific Media Assistance Scheme (PACMAS) capacity development advisor Dr Inga Mafileoalso a panellistsaid one of the most important roles played by Pacific Island media bodies is to facilitate the journey towards sustainable development."Media plays a major role in changing mind sets and this means we play several roleswe need to be the watchdog and be at the forefront of closely monitoring and translating knowledge."The path of sustainability has been long and hard and there are still many obstacles ahead.In the progress and development of any nation the role of youth is very important.In the attainment of sustainable Development Goals also, youth can play a major role.If we want to succeed in achieving SDGs, we must have to engage our young men and women from different background in planning, implementation and monitoring.Young people have the power to act; they have the power to mobilize others.They make sense of personal