Knowledge Discovery Through Social Media Posts Mining for Making Data Driven Decisions: A Survey
Sherin Mariam John, K. Kartheeban · Communications in computer and information science · 2016
Organizations have more data than they can use effectively. Organizational leaders are now aware of the need to employ analytics to exploit their growing data and use computational power to become smart and innovative. Senior management now a days demand that businesses should run on data driven decisions and expects data to be churned out into information very quickly. Data analysis is required for making real-time decisions. Better reporting and decision making enables the industry people to excel in the areas of sales, marketing, delivery and operations [ 11 ]. Companies are heavily investing in technologies that help them collect data, which are mostly unstructured and semi structured, analyze it in real time to understand consumer’s sentiments and take appropriate actions. This paper is an overview emphasizing the need of data analytics in business.