Expansion of the Domain Name System: Advantages, Objections and Contentions

Mark V.B. Partridge, Jordan A. Arnot · Digital Commons-DePaul (DePaul University) · 2016

We are about to experience the most significant change to the structure of the Internet since the advent of the World Wide Web.This change will have a dramatic impact on Internet users, service providers, and brand owners in the coming months.Now is the time to prepare.At its General Meeting in Singapore in June 2011, Internet Corporation for Assigned Names and Numbers (ICANN), the governing body for domain names, approved plans to begin processing applications for an unlimited number of new top level domains ("TLDs") in January 2012.The new program allows brand owners and individuals to create new domain name registries using virtually any term in place of the existing "generic top level domains" ("gTLDs"), such as .comand .org.Dozens of planned domains have already been announced, based on location (.berlin), interests (.music), industries (.eco), and well-known brands (.canon).Hundreds of new domains could begin operation within a few years.Proposed new gTLDs' include industry-centric TLDs (such as the previously introduced .travel,etc.) and city-

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