Reflections on open strategy
Julian Birkinshaw · Long Range Planning · 2016
As the process of strategy-making in companies becomes more inclusive and transparent, new theoretical perspectives are needed to make sense of these changes. In this short paper, I put forward a simple framework covering four aspects of the Open Strategy phenomenon – commons-based production, crowd-based inputs to decision making , collective buy-in and action, and collective sense-making in the capital markets. I describe each of these in turn, using examples from the papers in this special issue of LRP.