Deception in Advertising: A Proposed Complex of Definitions for Researchers, Lawyers, and Regulators
Michael R. Hyman · International Journal of Advertising · 1990
Researchers, lawyers, and regulators need a single, comprehensive, unambiguous, workable guideline for determining whether an advertisement is, or is not, deceptive. To address this need, the author proposes and discusses new definitions of deceptive advertisement, deceptive advertising campaign, and deceiver.