Why Smartphone Users Accessing Facebook Through Facebook Mobile Website? : Battery and Privacy Awareness
Priagung Khusumanegara, Rischan Mafrur, Deokjai Choi · International Journal of Multimedia and Ubiquitous Engineering · 2015
Facebook has grown tremendously and becomes one of the most popular social networks in the world. Along development of smartphone, Facebook also provides Facebook application in order that smartphone users can easily to access Facebook using their smartphone. However, some of smartphone users prefer to access Facebook through Facebook mobile website rather than Facebook application. In this research, we want to investigate Why smartphone users accessing Facebook through Facebook mobile website?. In this study, we collected smartphone data of 46 participants and analyzed factors affecting smartphone users prefer to access Facebook through Facebook mobile website rather than Facebook application. The results showed that battery and privacy awareness significantly affected the decision of smartphone users to access Facebook whether through Facebook mobile website or Facebook application.