POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES
Krisztián Kisari, László Attila Csapó, József Csernák, Árpád Endre Kovács · DergiPark (Istanbul University) · 2013
Information became a vital element of the company strategy, it is an important resource, and it represents value, as well as power, both at small enterprises, as well as at large multinational corporations, provided that the information processing is adequately performed. Those businesses which are able to obtain, process, evaluate and utilize available information gain great advantage against their competitors. It is necessary to appropriately manage the large and fast changing data sets in order to utilize the value it may represent. With the growing prevalence of electronic data processing the key challenge is not the collection of sufficient data, but rather the selection, production and displaying of information at the right time and place to efficiently support the planning, analysis, coordination of business activities and related decision making. Currently there is a transformation in the market of the integrated systems, because the in-the-box products are declining and the cloud-based systems gain more share. The purpose of this study is to examine opportunities for SMEs because for them cloud based systems could be highly beneficial, allowing to avoid the sourcing and maintenance of servers and costly implementation of the integrated systems. Instead, they can utilize a less capital intensive cloud technology. The public works of services also gains more importance, which may be a source of new opportunities for companies with smaller capital. We conclude that the ease of swathing to the new technology, its’ cost effectiveness and speed could result in the restructuring the software market, including the key players, because the inadequate strategy change of the US software industry may provide larger space to the European and Asian software companies.