Can we rely on internet distribution systems’ rating? A case study of booking.com and hrs.com
Slobodan Čerović, Miroslav Knežević, Dušan Borovčanin, Vladimir Džamić · 2016
Internet distribution systems have reshaped the tourism industry, and guests' ratings and reviews have greatly contributed to that.Numerous research has pointed out to the importance of guest reviews and hotel ratings for the Internet distribution systems.However, the question remains as to how much we can rely on different Internet distribution systems (IDS).This paper demonstrates a statistically significant difference in ratings on different IDS for 10 evaluated hotels.What could be the reason for this?The authors believe that the number of criteria evaluated by the guests and the differences in criteria evaluated reflect different hotel ratings on IDS.This, of course, as previous researchers have demonstrated, can affect the overall hotel performance, thus resulting in fewer reservations and unfavourable financial results.