Optimized Website Structure Improvement for Effective User Navigation
W. Jadhav, Niranjan L. Bhale · 2015
There is a challenge from long time of designing a website which will facilitate the effective User’s navigation. As the users of a website face the difficulties to navigate to their target pages easily, developers decide to reorganize the website. The website needs to be reorganized substantially to navigate the every user efficiently. The completely new structure can be very random and increase the cost of positioning users after the changes. The modifications to the website structure create another challenge that, it changes the locations of familiar items for the existing users. Adding new links to facilitate effective user navigation also disturbs the business logic. In this paper we have proposed a system which is dealing with the above challenges. Specifically, it uses a mathematical programming model with optimized out-degree threshold and providing suggestions to users to reach their target pages. This has optimized changes in the current website structure while improving the users’ navigation.