User Experience Optimization Using Psychophisiological Measures
Martin Čertický, Peter Sinčák · Acta Electrotechnica et Informatica · 2016
With the increase in popularity of electronic entertainment (EE), the demand of optimization of its individual element arose.Big studios producing products of EE (movies, video-games, music, etc.) are benefiting from any gathered feedback from their customers.Customer's reaction to individual parts of the video-game might be invaluable for future level-designers, in form of information about each single aspect/feature targeted in the optimization process.In this paper, we present a study of individual checkpoints on the way of optimizing such EE products using artificial intelligence.We also present a way of using psychophysiological measurements of subjects playing video-games or watching movies to optimize their general EE experience.