What makes helpful online interactions: A study of health information evaluation
Jiao Wu · 2010
The purpose of this research is to develop an in-depth understanding of how online interactions help health information evaluation on e-healthcare social network websites. Using information integration theory (IIT), we consider two types of interactions (personal interaction with online peers and para-social interaction with information management technology artifact) to address the question how online interactions facilitate user's cognitive process of evaluating health information quality, which leads to suitable information adoption.