Adaptive Agent Systems in Contemporary e-Commerce Environment
Mieczysław L. Owoc, Łukasz Piasny · Problemy Zarządzania - Management Issues · 2015
The evolution of consumer priorities focused on time-saving transactions, a personalized approach and the general move away from price as the sole and most important determinant of the quality of products and services have resulted in intensification of dynamic changes in e-commerce. This determined the need for technology which would effectively meet the requirements set by the market. Such a technology are intelligent program agents. The authors, through the award of selected applications of this class of systems in the analyzed market, indicate adaptability as a key for their efficient and effective functioning. This article presents different approaches to the issue of adaptability, which is a response to the need for agents to adapt to dynamic changes in the environment of e-commerce. Such a requirement is clear both from the need to modify their behavior in response to stimuli from the environment in which they operate and from the interaction with other agents in multi-agent systems.