MediaCampaign - discovering, inter-relating and navigating cross-media campaign knowledge
Herwig Erich Rehatschek · 2005
Knowledge about which competitor company has invested how much money in a specific media campaign is very important for the highest management level of companies. Such information is gathered through global advertisement expenditure measurement, which is performed currently manually by media monitoring companies. MediaCampaign targets to automate the detection and tracking of campaigns.