Recommendation system technologies of intelligent large-scale shopping mall
Chen Jie, Wang Dong, Canquan Li · 2012
Under the wave of Internet of Things, Technologies like RFID is being applied to wider fields[3]. In this paper, we have the deployed RFID devices and related infrastructure in a modern large-scale shopping mall. To recognize consumers personal preference and tastes, we put forward a new method to improve the current collaborative filtering methods in utilizing and analyzing the implicit feedback of current registered mall members. Then also introduced how to cooperate with RFID data and integrate with rule engine to construct recommendation system.