Quantified UX
Florian Lachner, Philipp Naegelein, Robert Kowalski, Martin Spann, Andreas Martin Butz · 2016
User Experience (UX) is increasingly being recognized as an important factor for the commercial success of digital products. In fact, it has become a buzzword, which is interpreted differently by different parties. This lack of common understanding inevitably leads to misunderstandings and inefficiency in industrial practice. We therefore propose a quantifiable way of describing User Experience (QUX). Based on the analysis of 84 UX evaluation methods, a sample of UX characteristics from literature, and 24 interviews with experts from academia and practice, we propose a formalism and a corresponding tool to measure, visualize, and communicate a product's UX within organizations. We showcase the benefits of our approach by integrating it into the product development processes of companies from three different industries.