Please participate in Part 2: Maximizing response rates in longitudinal MTurk designs
Elizabeth Stoycheff · Methodological Innovations · 2016
The ease and affordability of Amazon’s Mechanical Turk make it ripe for longitudinal, or panel, study designs in social science research. But the discipline has not yet investigated how incentives in this “online marketplace for work” may influence unit non-response over time. This study tests classic economic theory against social exchange theory and finds that despite Mechanical Turk’s transactional nature, expectations of reciprocity and social contracts are important determinants of participating in a study’s Part 2. Implications for future research are discussed.