Customer Integration into the Front-End of New Product Development: Strategic Learning's from Extreme Programming
Oliver Gassmann, Patricia Sandmeier, Christoph Hubert Wecht · Alexandria (UniSG) (University of St.Gallen) · 2005
The contribution of this paper concentrates on new insights and concepts for the strategic exploitation of customer knowledge in the innovation front-end of industrial NPD projects. Therefore the Extreme Programming (XP) method from software engineering is explored where customers are considered continuously and from the very first NPD activity into the process, allowing the full integration of their potential contribution to NPD.