STRATEGIES TO EMPLOY SOCIAL NETWORKS IN EARLY DESIGN PHASES (IDEA GENERATION)
Ma-Lorena Escandón-Quintanilla, Luz-María Jiménez-Narváez, Mickaël Gardoni · Espace ÉTS (ETS) · 2015
For companies to be innovative, they need to look outside their boundaries and exchange knowledge, with crowdsourcing being an increasingly interesting idea given the potential of participation that can be reached. In this article, we summarize the arguments in favor and against the use of social networks for early design phases (idea generation), as well as the recommendations documented so far. We explored the use of Facebook and Twitter in idea generation sessions, and documented the issues observed with the platforms and with the process followed by participants. We list the needs to consider in the next solutions, and finally provide some suggestions to be able to employ social networks within the process of an idea generation session. The inclusion of crowds in the idea generation process can have a positive impact. The key to their successful application is to clearly define the objective beforehand, to select the right social network, and to use an adequate process.