PERCEPTION AS A JOINT FUNCTION OF THE VALUE ORIENTATION OF THE SUBJECT AND THE VALUE OF STIMULUS WORDS
TOSIKO MOTIZUKI · Japanese Psychological Research · 1973
Perception is treated as a joint function of the value orientation of the subject and the value of stimulus words. Three perceptual mechanisms: perceptual selection, perceptual fixation, and perceptual resonance are measured by recognition, memory, and association, respectively. The results of the study are as follows: The three perceptual mechanisms are facilitated when the subject has high-or low-value orientation to the stimulus words and when the stimulus words have value and meaning. That is, high-or low-valued stimulus words are fast perceived, long memorized and are likely to be associated with some other words.