Construction of the Unified Logistics CRM Information System Platform
Ying Wei · 2010
By analyzing the construction of customer relationship management and the technology of unified information system in logistics industry, the author, from the angle of customer participation, proposes a creative model of system design and application for the unified information system in customer relationship management. Supported by computer telecommunication integrating technology and internet technology and directed by users' information ideas and accepting way, the model aims to set up an interac- tive logistics unified information system integrating decision support, interactive communication and customer's virtual system and prediction. The system presents convenience in service and ubiquitous information service in form and practice. It takes advantage of information technology to know well of customers' individual needs, so as to realize the seamless connection between demand and service and make customers participate in the system, which helps to achieve efficient communication and management between enterprises and customers.