Research on Recommended and Comparative Strategy of Electronic Commerce
Jiang Hongtao · 2016
The popularity of e-commerce and the rapid development of the Internet has changed people's traditional way of doing business.More and more people are willing to buy goods online, but also because of the convenience of e-commerce companies and a lot of profit.But e-commerce also contributed to the prosperity of information overload, a large number of users in the product information in a relatively short time is difficult to find the goods they need.E-commerce recommendation system came into being.It can directly interact with the user, to help users find the merchandise, so the successful completion of the purchase process.E-commerce recommendation system can effectively retain customers and prevent customer churn, improve marketing and e-commerce businesses competitive.