Security Issues of Email Marketing Service
Liberios Vokorokos, Ján Hurtuk, Branislav Madoš, Peter Obešter · Acta Electrotechnica et Informatica · 2015
The paper deals in its first part with the topic of email marketing as well as with the topic of sending undesired messages when performing email marketing.The paper discusses industry standards and laws according which the email messages are to be compliant.Special attention is paid to the unwanted emails detection.Concept of solving the issues of spreading undesired emails when providing the service of email marketing is also described.