Methodologies and Techniques of Web Usage Mining
Thota Venkat Narayana Rao, D. Hiranmayi · Advances in data mining and database management book series · 2016
Web usage mining attempts to discover useful knowledge from the secondary data obtained from the interactions of the users with the Web. It is the type of Web mining activity that involves the automatic discovery of out what users are looking for on the Internet. In this chapter methodology of web usage mining explained in detail which are data collection, data preprocessing, knowledge discovery and pattern analysis. The different Web Usage Mining techniques are described, which are used for knowledge and pattern discovery. These are statistical analysis, sequential patterns, classification, association rule mining, clustering, dependency modeling. Pattern analysis is needed to filter out uninterested rules or patterns from the set found in the pattern discovery phase.